Our Story

"Haddonfield Running Company opened in March 1997 when I was in college at Lehigh, so I had no idea it even existed. Then, in 2005 while working at NB as a footwear engineer and living in Boston (never again), I was approached about buying the store and rolled the dice to get back to SJ.

For the first year, I lived in the back of the store on a futon and then with TJ for another year until we opened the Mullica Hill location. I moved into the house on the property and the cottage at the back became the store (the house is now the store).

From there, things took off full speed! We opened Moorestown, moved the Haddonfield store to a bigger location on the sunny side of the street and eventually added Medford. We eventually switched the name to RunningCo. since that is our website. Today we are a 4-store family known as the RunningCo. of South Jersey."

— Dave Welsh


"Engineer, runner and concert goer with too much energy to sit complacently. My goal is to make everyone who loves to be active or social be able to do it right here in South Jersey. Between the 4 RunningCo locations, The Mile Pub and Grill and the final piece of the puzzle coming soon in my home town of Haddon Twp., Reunion Hall this will soon be possible.

I love my Philly sports teams (go Flyers and Eagles) and my local concert venues, breweries and eateries!


- Dave

General Manager

TJ’s earliest memories of RunningCo. are from the fall of 1997 when his dad brought him into the shop to buy his first pair of running shoes for high school cross country. In the summer of 2001 he had the opportunity to start working at the shop as a part time employee and he never left. TJ loves hitting the roads of Collingswood for a run or crushing it at Burn Boot Camp. He is honored to call RunningCo. his 2nd family!

Our Team

We believe that the individuals who work at the RunningCo. of South Jersey really help define us!  So take a second and learn a bit more about the familiar faces you see in the stores and around town on the trails!





Ed S.

Ed W.